• Understand the fundamentals of social media platforms and podcasting.
• Develop strategies for effective content creation and audience engagement.
• Learn to use social media tools and analytics for growth and optimization.
• Gain practical experience in podcast production, including recording, editing, and distribution.
• Integrate social media and podcasting into a cohesive digital marketing strategy.

• Introduction to Social Media
  • Overview of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.)
  • Understanding social media algorithms and engagement metrics
  • Building a personal or brand presence on social media

• Content Creation and Strategy

• • Developing a content strategy aligned with audience interests and goals
  • Creating engaging and shareable content (posts, stories, videos, etc.)
  • Utilizing visual and multimedia elements to enhance content

• Social Media Tools and Analytics

• • Introduction to social media management tools (Hootsuite, Buffer, etc.)
  • Analyzing social media metrics and performance
  • Optimizing content and strategy based on analytics

• Introduction to Podcasting

• • Overview of podcasting and its growth as a medium
  • Types of podcasts and identifying your niche
  • Planning and scripting a podcast episode

• Podcast Production: Recording and Editing

• • Essential equipment and software for podcasting
  • Techniques for high-quality audio recording
  • Editing podcasts using software like Audacity or Adobe Audition

• Podcast Distribution and Promotion

• • Hosting platforms and RSS feeds
  • Submitting podcasts to directories (Apple Podcasts, Spotify, Google Podcasts, etc.)
  • Promoting podcasts on social media and other channels

• Integrating Social Media and Podcasting

• • Cross-promoting content across social media and podcast platforms
  • Engaging with your audience through multiple channels
  • Developing a cohesive digital marketing strategy

• Legal and Ethical Considerations

• • Understanding copyright and intellectual property issues
  • Ethical guidelines for social media and podcast content
  • Privacy concerns and audience trust

The course will focus on providing students with a holistic understanding of how to leverage social media and podcasting for effective digital marketing. Special emphasis will be placed on practical skills in content creation, audience engagement, and analytics to ensure students can successfully build and grow their online presence.

• Quizzes and exams to test theoretical knowledge
• Practical assessments on social media and podcasting skills
• Individual and group projects on content creation and strategy
• Final project integrating a comprehensive social media and podcasting campaign

• Basic understanding of digital marketing principles
• Interest in social media, content creation, and podcasting