• Understand the basic principles of entrepreneurship and business management.
• Learn how to develop a business plan and identify market opportunities.
• Gain knowledge of marketing strategies and customer engagement.
• Develop skills in financial management and budgeting.
• Understand the legal and ethical considerations of running a business.

o.

1. Introduction to Entrepreneurship

• Definition and characteristics of entrepreneurship
• The role of entrepreneurs in the economy
• Types of businesses: startups, small businesses, and corporations

2. Business Planning

• Developing a business idea and vision
• Creating a business plan: mission, goals, and objectives
• Identifying market opportunities and target audiences

3. Marketing Strategies

• Basics of marketing and branding
• Developing a marketing plan: strategies and tactics
• Engaging customers through digital and traditional marketing channels

4. Financial Management

• Basics of accounting and financial statements
• Budgeting and financial planning
• Funding options: loans, investors, and crowdfunding

5. Operations Management

• Setting up business operations: location, equipment, and technology
• Managing day-to-day operations and supply chain
• Hiring and managing employees

6. Legal and Ethical Considerations

• Understanding business laws and regulations
• Intellectual property and trademarks
• Ethical issues and best practices in entrepreneurship

7. Hands-on Practice

• Developing a mock business plan
• Conducting market research and feasibility studies
• Presenting business ideas to a panel of judges

The course will place a special focus on practical skills, providing students with hands-on experience in developing and presenting business ideas. This focus will include workshops, guest lectures from successful entrepreneurs, and projects that allow students to apply their knowledge to real-world business challenges.

• Quizzes and exams to test theoretical knowledge
• Practical assessments on business planning and marketing strategies
• Final project focusing on developing and presenting a comprehensive business plan

• Basic understanding of business concepts
• Interest in starting and managing a business