• Understand the key principles of sustaining a startup business.
• Learn effective financial management and cash flow strategies.
• Develop skills in customer retention and relationship management.
• Gain knowledge of operational efficiency and process improvement.
• Understand strategic planning and growth management.

1. Introduction to Business Sustainment

• Overview of business lifecycle stages
• Key challenges in sustaining a startup
• Importance of long-term planning and vision

2. Financial Management and Sustainability

• Managing cash flow and financial health
• Cost control and budgeting techniques
• Securing funding and managing investor relations

3. Customer Retention and Relationship Management

• Importance of customer satisfaction and loyalty
• Strategies for retaining and engaging customers
• Building and maintaining strong customer relationships

4. Operational Efficiency

• Streamlining business operations
• Implementing process improvement techniques
• Managing resources effectively

5. Strategic Planning and Growth Management

• Developing a strategic growth plan
• Identifying and capitalizing on growth opportunities
• Scaling business operations sustainably

6. Marketing and Brand Sustainability

• Maintaining a strong brand presence
• Adapting marketing strategies for long-term success
• Leveraging digital marketing for sustained growth

7. Legal and Ethical Considerations

• Compliance with business laws and regulations
• Ethical business practices and corporate social responsibility
• Managing risks and legal challenges

8. Hands-on Practice

• Conducting a business sustainability audit
• Developing a strategic growth plan for a startup
• Practical exercises in customer relationship management

The course will place a special focus on practical skills, providing students with hands-on experience in sustaining and growing a startup business. This focus will include workshops, case studies, and projects that allow students to apply their knowledge to real-world business sustainment challenges.

• Quizzes and exams to test theoretical knowledge
• Practical assessments on financial management and customer retention
• Final project focusing on developing a comprehensive sustainment plan for a startup

• Basic understanding of business operations
• Interest in maintaining and growing a startup business