Course Overview: Untapped is an intensive entrepreneurship boot camp designed to develop business literacy, resilience, and innovation among young adults and adult learners who have the skills but lack traditional academic pathways. The program equips participants to ideate, develop, pitch, and potentially fund their first entrepreneurial venture.
Target Audience: Adults (ages 18+) in underserved or marginalized communities.
Program Uniqueness: Physically and mentally rigorous training: A unique feature includes alternating weeks with extreme schedules, mimicking entrepreneurial pressures.
Panther Tank Competition: A community-driven version of Shark Tank. Participants deliver a 120-second business pitch to a live audience who vote for the top contenders to advance to “The Den,” where selected finalists compete for micro-grants.
Untapped Adult Program Summary:
This 9-week program is designed for adult learners looking to launch small businesses, particularly those with limited access to formal business training. Adults participate in weekly workshops, build a comprehensive business plan, and prepare to pitch for micro-grant funding through the Panther Tank.
Objectives:
Expected Outcomes:
Week 1: Purpose & Personal Assessment — Identify your “why” and define goals and values for your venture.
Week 2: Community Needs & Market Gaps — Research local issues and explore gaps your business could fill.
Week 3: Building a Solution & Market Fit — Develop a problem-solution fit and articulate your unique value proposition.
Week 4: Business Model Fundamentals — Draft a business plan using a lean business canvas approach.
Week 5: Revenue Streams & Pricing — Understand profit models and determine effective pricing strategies.
Week 6: Branding & Marketing — Learn brand building and how to attract and retain customers through storytelling and design.
Week 7: Financial Basics & Microgrant Writing — Introduction to small business budgeting, funding tools, and writing micro-grant proposals.
Week 8: Pitch Writing & Practice — Write and rehearse your business pitch using presentation tools and real-time coaching.
Week 9: Panther Tank Pitch Competition — Compete for community micro-grants to jumpstart your venture.
Goals of the Program:
Interest in starting and managing a business.